The Experience

From the very first moment you learn of Abbelle until the day you leave us carrying in your arms the gown of your dreams we ensure you have an amazing experience. Our website and social media gives you a sneaky peak into the world of Abbelle and showcases many of the fabulous gowns we stock. With now over 300 gowns in stock and thousands more available through our wholesalers we aim to cater for all ladies regardless of shape, size or age. 

We offer 1:1 appointments to all our customers whether you're looking to purchase that unique gown for prom, the winning pageant gown, your dream bridesmaids dresses or that red carpet show-stopping cruise or evening gowns. You will be greeted by one of the Abbelle team who will be your personal shopper during your appointment. They will ensure your personal needs are met by giving you time to explain your event, budget and ideas. They will allow you the freedom to browse our exclusive range of stock before helping you select gowns to try on. Appointments run for 90 minutes which give customers plenty of time to find that special gown. However, we know and understand that some customers need longer and we happily accommodate this by offering an additional appointment or where possible an extended first appointment.

 

Once you have selected a range of gowns to try on, you’ll be whisked off to our glamorous fitting rooms. Your family and friends will be offered a seat in our sumptuous lounge area, and they will be offered refreshments and free wifi.  We all love the next process, the ‘dressy up’ part of your appointment. You will first be offered a large spacious fitting room with plenty of space to place all your personal belongings and you will be asked to remove your clothes. Once you're ready we will start bringing in the gowns one at a time to try on. It’s really important at this stage that you let us help you as getting into a heavily embellished gown or a figure-hugging fan tail dress can be tricky so you’ll need help with the under skirts, tags and zips. Please try not to be self-conscience we’ve seen it all,  from nanas in thongs, teens in an odd sock and Sponge Bob Square Pants knickers to several bridesmaids in full on Spanx.  Once you're zipped into your gown we love the grand unveiling to family and friends, especially when you can tell by the look on their faces that ‘it’s the one’. 

 

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We are Hertfordshire’s most glamorous Party, Prom, Pageant, Cruise, Bridesmaid and Evening gown specialist and we pride ourselves on our customer service, stunning gowns and of course giving each and every customer a 5* star service. We stock designer gowns with prices starting at £200 - £600 and we offer a ‘LAY AWAY’ service to all our customers to ensure purchasing your dream gown is financially viable. All we ask is that you pay a 50% deposit up front to order your gown and then you can choose to pay the remained of the balance in instalments. 

 Body Type & Ideal Gown

Whether you're a size 00 or a size 20+ the Abbelle ladies will help you find the prom gown of your dreams. During your prom appointment, you will be encouraged to play ‘dress up’ in our comfortable luxury fitting rooms. You can even bring your mum, nan or a friend along to help you. We will encourage you to try on lots of gowns in different colours, shapes and styles until you find your perfect red carpet gown...

Rectangle

Rectangle

Straight up and down with little change in waist proportions
Round

Round

Full bust & hips with curves between
Hourglass

Hourglass

Full bust & hips with waist definition
Triangle (Pear)

Triangle (Pear)

Broader hips than shoulders
Inverted Triangle

Inverted Triangle

Broad shoulders with small hips

When you have an idea of your body type, you can see the ideal dress shape for you

A Line

A Line

Fishtail Trumpet

Fishtail Trumpet

Mermaid

Mermaid

Empire

Empire

Ballgown

Ballgown

Sheath

Sheath

Princess Floaty

Princess Floaty